About us

Veronica Toub is a fine jewellery house shaped by instinct, travel, and the poetry of materials. 

Founded by designer Veronica Toub, the brand exists at the intersection of refinement and raw beauty – where diamonds meet shells, gold meets wood, and precious stones are set beside elements shaped by nature over centuries.

Shaped by movement – across cultures, materials, and disciplines. Years spent traveling and collecting objects throughout regions such as Kenya, Istanbul, Bali, and Europe.

We work with master artisans across Europe and the Mediterranean, producing pieces in limited quantities or as one-of-a-kind creations. The permanent collections are meticulously produced in Europe. Every design balances fine jewellery savoir-faire with an instinct for the unexpected. Not seasonal. Not trend-led.

The brand’s roots trace back to Los Angeles, where Veronica Toub first developed her design language through a lifestyle lens – merging jewellery with homeware couture and bespoke dresses.

Today, from its Swiss base, the house has evolved into a focused fine jewellery atelier.

The result is a signature aesthetic often described as “sophisticated wilderness meets confident elegance.”